"The Battle Cats' 12th-Anniversary Campaign: Step Back into the Sengoku Era as a Cat"

Ninja cats, fish cats, and even a creature dubbed "Gross Cat" - The Battle Cats continues to embrace its delightfully quirky nature, which is no doubt a significant factor in its celebration of 12 years of service. In a mobile gaming landscape filled with fleeting tower defense games, this feline-themed title stands out, captivating players with its unique charm. Developer Ponos is marking this milestone with an engaging Sengoku-era ad campaign.

The latest series of commercials transports players back to the Sengoku period, a time renowned for its tactical warfare. These ads masterfully blend the seriousness of historical art with the game's trademark humor and quirky cat food cans, creating an immersive experience that both honors the era and entertains.

In collaboration with R/GA, Ponos has launched "The Way of the Cat" campaign, which promises to redefine how players perceive the game. After watching these cinematic masterpieces, I found myself drawn into the mantra of "be the cat, become the cat."

"*As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way*," says Ponos' COO and Managing Director Seiichiro Sano.

Curious about how to rank your feline warriors? Check out our The Battle Cats tier list to get a clearer picture of your options.

Ready to join the fun? You can dive into The Battle Cats on the App Store and Google Play. It's free-to-play, with in-app purchases available for those looking to enhance their experience.

Stay connected with the game's community by following the official Facebook page for the latest updates, or visit the official website for more information.