Even before the launch of the thrilling zombie-action game Dying Light, developer Techland revealed a highly extravagant collector's edition. Remarkably, over the last decade, no one has come forward to purchase it—and surprisingly, the company is delighted about this outcome.
Image: insider-gaming.com
In truth, Techland never anticipated anyone would buy it. As shared by the studio's PR manager, Paulina Dziedziak, with Insider Gaming, this luxurious edition served a different purpose entirely.
“It was a PR stunt designed to grab media attention due to its wild and unconventional nature. The goal was to generate buzz around the game's release, and it did just that! Thankfully, no one ended up buying it,” she explained.
If someone had been willing to spend £250,000 (approximately $386,000 at the time), they would have received an incredible package known as the My Apocalypse Edition of Dying Light. The package included having the buyer's face inserted into the game, a life-sized statue of the protagonist “Jump,” parkour lessons from professional freerunners, night-vision goggles, an all-expenses-paid trip to Techland’s office, four signed copies of the game, a Razer headset, and even a custom-built survival shelter crafted by Tiger Log Cabins specifically designed for zombie defense.
From the outset, Techland viewed the My Apocalypse Edition as a marketing tool. This raises an intriguing question: What if someone had actually purchased it? Would the company have gone through with building and gifting a real-life bunker? Unfortunately, we'll never know the answer to that.
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