Marvel has firmly denied using artificial intelligence to create promotional posters for "The Fantastic Four: First Steps" after fans pointed out a peculiar detail in one of the images: a man seemingly depicted with only four fingers.
The marketing campaign for "The Fantastic Four: First Steps" began this week, featuring a teaser for its debut trailer and a collection of posters shared across social media platforms.
One particular poster drew significant attention due to a man on the left side of the image, who appears to be holding a large Fantastic Four flag with a hand that has only four fingers visible.
Additionally, fans have flagged several other elements in the poster that they suspect could indicate the use of generative AI, such as duplicated faces, misaligned gazes, and disproportionately sized limbs.
Despite these observations, a spokesperson from Disney/Marvel confirmed to IGN that AI was not utilized in the creation of these posters, suggesting that another explanation is at play.
Regarding the four-fingered man, some speculate that the missing finger might be obscured behind the flagpole, though this seems unlikely given the positioning and size discrepancies. Others believe this could simply reflect a lack of attention to detail in the poster's design, pointing more to a Photoshop error than AI involvement.
The Fantastic Four: First Steps - Trailer 1 Stills
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Disney/Marvel has not yet provided a direct explanation for the four-fingered anomaly, fueling further speculation. It's possible that the missing finger was present in the original image but was accidentally removed during post-production without adjusting the rest of the hand. The repeated faces in the poster might also be the result of a common digital editing technique involving copy and paste, rather than AI-generated imagery.
The controversy surrounding the "The Fantastic Four: First Steps" poster and the potential use of AI has sparked a broader conversation, likely leading to increased scrutiny of future promotional materials for the film. As we await further developments, there is no shortage of information and features on "The Fantastic Four: First Steps," including deep dives into characters like Galactus and Doctor Doom.
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