Stumble Guys and Barbie are teaming up again, but this time it's for a new toy line! Available exclusively at Walmart and other international retailers, this collaboration is poised to capture the imaginations of children (and their parents' wallets).
While the debate between Stumble Guys and Fall Guys continues, Stumble Guys' impressive success is undeniable, largely fueled by strategic collaborations, including the popular Barbie franchise. This latest partnership, however, isn't an in-game event, but a line of physical toys, perfect for the upcoming holiday season.
Get ready for limited-edition plush toys of Barbie and Ken styled as their Stumble Guys avatars! The collaboration includes blind box figures, six-pack sets, other action figures, and the aforementioned plushies. These will be available exclusively at Walmart in the US and select international retailers.
Fall Guys' failure to launch a mobile version before its competitors was a significant misstep. Stumble Guys' mobile success proves the obstacle course battle royale formula is a winner, especially when implemented early.
Stumble Guys is clearly capitalizing on this success, mirroring Barbie's ongoing strategy of reinvention to engage new generations (and their parents' purchasing power).
While this collaboration is exciting, let's shift focus to upcoming releases. Check out our new series, "Ahead of the Game," and our latest feature on "Your House."
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