When it comes to promoting the latest vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car into the game as a new kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV.
The Insteroid isn't the only exciting addition to KartRider Rush+. Players can also grab the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the eye-catching GOGOGOrange color scheme. To celebrate this partnership, a special in-game event is running until April 28th. By using a Boost Shard at least once during this period, players enter a draw to win 30 Lucky Star Jewels, which can be exchanged for items through the Starlight Treasure Hunt.
Notably, the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it's not slated for immediate production, its presence in the game serves as a powerful promotional tool. In my opinion, the Insteroid's design outshines even the Cybertruck featured in Fortnite, adding a fashionable flair to the gaming world.
If KartRider Rush+'s latest collaboration with Hyundai doesn't pique your interest, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.
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