Discover beauty for every eye, lip, and face. Join our community and start earning rewards today.
Sign up for Beauty Squad and enjoy festive rewards with exclusive surprise drops throughout the season.
Step into the beauty-verse! Explore viral lip oils, high-performance skincare, and the best in beauty for eyes, lips, and face, all through an incredible e.l.f. app experience.
Unleash your glow. This is your place to shop, share, and uncover your favorite e.l.f. Holy Grail products. Plus, discover new makeup and skincare loves using features like Virtual Try-on, Foundation and Concealer Shade Matching, and Shoppable Stories.
JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program offers multiple ways to earn points and redeem them for free products and amazing rewards. See what else Beauty Squad membership includes:
• Earn points ANYTIME you shop—just upload your receipt in the app.
• Convert your points into free products, discounts on future purchases, or gift cards from popular stores like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Be the first to shop new launches and special sales with early access.
• Receive a birthday gift and double points during your birthday month.
• Get exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Advance to higher tiers for added perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Gain instant access to e.l.f. weekly ads, special gifts with purchase, and unique offers on makeup and skincare.
E.L.F. SHOPPABLE STORIES.
Stay in the loop with new product drops and uncover your next beauty favorites.
FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.
Try on your go-to products virtually and find your ideal shade matches with ease.
SWIPE TO LIKE.
Swipe right on the makeup you adore using our beauty app. Explore clean beauty products with the "Swipe to Like" feature and build your personalized wishlist.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at retailers to virtually try on shades, watch tutorials, and explore product ingredients on the spot.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to hear about e.l.f. exclusive deals, new arrivals, and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Check your order history and track deliveries. Use the store locator to find the nearest location carrying e.l.f. clean makeup and skincare.
SHARE THE E.L.F. LOVE.
Share makeup and skincare finds and looks directly from the product page or after virtual try-on.
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e.l.f. brings the best of beauty within reach for every eye, lip, and face. Download the app now—we’ll see you there.
