The Biggest Upcoming Sales Events of 2025

While Black Friday remains the undisputed champion of shopping events, numerous seasonal sales now rival its dominance. With retailers vying for your attention throughout 2025, finding fantastic deals on tech, games, and more is easier than ever, even right now! Planning ahead is key to maximizing your savings, so let's explore some of the year's biggest sale dates.

1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day fuels gift-giving, sparking early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and books. These early sales often offer the year's best prices so far.

See the latest deals:

LEGO Botanicals Orchid
$49.99 Save 20%! $39.99 at Amazon

LEGO Icons Flower Bouquet
$59.99 Save 20%! $47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet
$59.99 Save 20%! $47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, and PCs. Expect sitewide deals from many retailers, including Amazon.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often features discounts on TVs, electronics, and LEGO sets, capitalizing on tax refunds.

4. Star Wars Day Sales (May 4)

May the 4th be with you...and your wallet! This playful holiday brings deals on Star Wars merchandise, including LEGO sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day offers discounts on gifts like flowers, jewelry, watches, and chocolates, with occasional broader deals.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy participating.

7. Dads and Grads Sales (June 1–15)

June combines graduation and Father's Day sales, offering discounts on TVs, laptops, PCs, furniture, and more. A prime time for electronics deals before summer sales begin.

8. 4th of July Sales (July 1–6)

This three-day weekend often features significant discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, and clothing, plus summer items like sporting goods and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, a major shopping event rivaling Black Friday, now sees participation from many retailers. Expect deals across a wide range of products. Based on 2024, expect it around July 15-16, 2025.

10. Labor Day Sales (August 25–September 1)

Labor Day weekend combines back-to-school and holiday sales, offering deep discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, outdoor gear, and more.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Day-like sale ("Prime Big Deal Days") provides another opportunity for significant savings before Black Friday. Expect this around the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday, the ultimate shopping event, offers the best deals across all categories and retailers throughout November, with peak deals on Thanksgiving and Black Friday itself (November 28th, 2025).

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday extends the Black Friday deals online, often with similar discounts. Expect sales to start on Sunday of Black Friday weekend, continuing through Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, originating from eBay, represents the final pre-Christmas sales push, often extending until Christmas Eve, with many retailers offering "last-minute" deals.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales offer deals on returned gifts and older tech models, making it a great time to find bargains on TVs and gaming monitors.