Gearbox has thrilled fans by announcing that their eagerly anticipated first-person shooter, Borderlands 4, will hit the shelves 11 days earlier than initially planned. Development chief Randy Pitchford shared this exciting news in a video that seemingly went live prematurely. Originally slated for a September 23 release, Borderlands 4 will now launch on September 12 across PC, PlayStation 5, Xbox Series X and S, and Nintendo Switch 2.
In the video, Pitchford exclaimed, "Everything is going great, actually. In fact, everything is going kind of the best-case scenario. The game is awesome, the team is cooking, and so the launch date for Borderlands 4 is changing. We’re moving it forward. The launch date is now September 12." He added with enthusiasm, "What?! This never happens you guys! This never happens! We’re moving the launch date forward! You’re gonna get Borderlands 4 earlier!" Pitchford also mentioned that the much-anticipated PlayStation State of Play centered on Borderlands 4 will be released soon.
The decision to advance the release date has sparked speculation about its relation to the looming release of Grand Theft Auto 6 (GTA 6), set for a fall 2025 launch on PlayStation 5 and Xbox Series X and S. Given the vague release window of GTA 6, there's a possibility it might overshadow other games like Borderlands 4. It's noteworthy that Borderlands 4 is published by 2K Games, a subsidiary of Take-Two, which also owns Rockstar, the developer of GTA 6. At the executive level, CEO Strauss Zelnick and his team likely consider the release schedules of all their games to maximize their success. The adjustment in Borderlands 4's release date might be a strategic move to provide it with more breathing room before GTA 6 hits the market.
If Borderlands 4 launches on September 12, it might preclude a GTA 6 release in the same month or August. This leaves October, November, or December 2025 as potential release dates for GTA 6. However, releasing Take-Two's big titles too close to each other risks cannibalizing their sales. Another 2K game, Mafia: The Old Country, is set to launch in the summer of 2025, adding another layer to the scheduling puzzle.
In an interview conducted in February, IGN posed the question of potential harm from releasing Take-Two's major games too close together to CEO Strauss Zelnick. Zelnick reassured that Take-Two is planning its releases to mitigate the risk of cannibalization, emphasizing a strategy that respects consumers' need for time to enjoy each game fully. He stated, "No, I think we will plan the releases so as not to have that be a problem. And what we found is when you're giving consumers hits, they tend to be interested in pursuing other hits... So we feel really good about it and I think that we will time our releases so as to respect the consumer's need to spend a lot of time playing these hit games before they go on to the next."
Amid these strategic considerations, there's always the possibility that GTA 6 might face delays, potentially pushing its release into early winter or even the first quarter of 2026. When asked about the confidence in meeting the fall 2025 deadline for GTA 6, Zelnick responded cautiously, "Look, there's always a risk of slippage and I think as soon as you say words like absolutely, you jinx things. So we feel really good about it."
