New York's renowned fashion house, Coach, is partnering with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their exciting "Find Your Courage" campaign. Launching July 19th, this collaboration will introduce exclusive virtual items and themed environments within both games.
The partnership will immerse players in Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design studio, while Fashion Famous 2 features a vibrant New York subway-inspired stage set against a backdrop of pink fields.
Players can acquire new in-game items, including free Coach apparel and purchasable pieces from the Coach 2024 Spring Collection using in-game currency. These items can be showcased during the experiences' signature fashion runway events.
This collaboration highlights Roblox's growing influence as a promotional platform for diverse brands, including high fashion. Roblox's appeal to a younger demographic, with 84% of Gen Z players reporting that their avatar's style impacts their real-world fashion choices (according to Roblox's research), makes it an ideal partner for Coach's campaign. The partnership underscores the platform's evolving role in marketing strategies, showcasing its effectiveness in reaching a significant and style-conscious audience. For those less interested in Roblox, alternative options include exploring our curated list of the best and most anticipated mobile games of 2024.
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