Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay will fill the role of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, though Ramsay's involvement is a particularly unexpected and exciting addition. The partnership includes humorous trailers featuring Ramsay's newfound composure, even including an apology to former Hell's Kitchen contestants.
From today until the 24th, players can enjoy a range of new content, special events, and features added to celebrate Ramsay's arrival. He temporarily replaces Greg, who is depicted as being away on a fishing trip.
A Calmer Ramsay While the famously fiery chef's relaxed approach is surprising, it's not his first venture into mobile gaming. He has previously released mobile games based on his television shows. This collaboration further highlights Supercell's increasing focus on real-life celebrity partnerships, a strategy likely aimed at their generally older player base.
This diverse approach to collaborations, encompassing both fictional franchises and real-world celebrities, demonstrates Supercell's commitment to engaging a broad audience.
New to Hay Day? Check out our helpful guide filled with tips and tricks to help you get started, covering essential mechanics and more!
