HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch-day revenue in July 2024.
According to AppMagic, Zenless Zone Zero's total mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), along with enhanced gameplay mechanics, new areas, and game modes.
The Hoshimi Miyabi banner proved particularly lucrative, contributing significantly to the record revenue. Furthermore, the update's impact on player engagement was exceptionally long-lasting. Unlike typical post-update spending declines, daily revenue remained above $1 million for over 11 days and stayed above $500,000 even after two weeks.
While undeniably successful, Zenless Zone Zero's revenue still falls short of HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
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