Sony Wants to Buy Kadokawa and Their Employees Are Thrilled

Sony's Potential Acquisition of Kadokawa: Employee Enthusiasm Amidst Concerns

Sony's bid to acquire Japanese media conglomerate Kadokawa has sparked a wave of optimism among Kadokawa employees, despite potential concerns about loss of independence. While negotiations are ongoing, the news has generated mixed reactions.

Analyst: A Win for Sony, Uncertain Future for Kadokawa

Economic analyst Takahiro Suzuki suggests the acquisition would benefit Sony more than Kadokawa. Sony's shift towards entertainment necessitates a stronger IP portfolio, a weakness Kadokawa readily addresses with its extensive library of successful anime, manga, and game franchises, including Oshi no Ko, Dungeon Meshi, and Elden Ring. However, this acquisition could compromise Kadokawa's autonomy and lead to stricter management, potentially hindering creative freedom. As one source noted, projects not directly contributing to IP development might face increased scrutiny.

Kadokawa Employees Welcome the Change

Despite the potential drawbacks, a significant number of Kadokawa employees reportedly view the Sony acquisition favorably. Interviews with employees reveal a positive sentiment, with many expressing a preference for Sony's leadership over the current administration.

This positive outlook stems largely from dissatisfaction with the current leadership under President Takeshi Natsuno, particularly in the wake of a June cyberattack by the BlackSuit hacking group. The breach resulted in the theft of over 1.5 terabytes of data, including sensitive employee information. Natsuno's perceived inadequate response to the crisis has fueled employee discontent, leading many to believe that a change in leadership under Sony would be a welcome improvement.