When Is the Best Time to Buy LEGO Sets?

Unlocking LEGO Deals: A Guide to Maximizing Your Savings

For years, adult LEGO enthusiasts (AFOLs) were a niche group. LEGO catered to them with occasional Creator Expert sets, but the focus was primarily on children's toys. However, LEGO has masterfully repositioned itself. Now, LEGO is a mainstream hobby for all ages, offering intricate sets far beyond simple play. These collectible sets, including scaled movie replicas, functioning amusement park rides, and luxury car models, are designed for display, not just play.

This expansion, while exciting, comes with a higher price tag due to increased piece counts and licensing fees for franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While prices can be steep, savvy shoppers can still enjoy LEGO without breaking the bank. The key is strategic purchasing.

LEGO maintains premium pricing and retires sets rather than discounting them. However, specific times offer significant savings.

Double Insider Points and Beyond

The LEGO VIP program, now LEGO Insiders, is a free loyalty program offering exclusive perks. Members earn points (6.5 points per dollar spent in the US) redeemable for future purchases (130 points = $1). The real value lies in promotional periods offering double (or even more) Insider points. Monitor LEGO's social media for announcements.

Prime Savings Seasons

• Black Friday and Cyber Monday: Expect significant point multipliers (3x or even 4x) on select sets. Check LEGO's website for details closer to the event.

• Amazon Prime Day (July & October): Amazon Prime Day consistently features LEGO deals, often including popular franchises like Marvel and Star Wars. Prime membership is required.

• Holiday Weekends: Presidents' Day, Labor Day, and Memorial Day weekends often see discounts at various retailers.

• Third-Party Retailers: Amazon, Target, Walmart, Barnes & Noble, and Best Buy offer LEGO sets. Check their Black Friday and Cyber Monday deals. Note: Insider points are generally not earned at these retailers except Target (at a lower exchange rate).

Gifts With Purchase (GWPs)

LEGO frequently offers GWPs—free sets with qualifying purchases. These change regularly, so check the current offerings before buying. Insiders Weekend often features exclusive GWPs.

May the 4th Be With You!

Star Wars Day (May 4th) is another prime opportunity for deals and point multipliers on Star Wars LEGO sets.

Strategic Shopping for Success

By staying informed about sales events and utilizing the LEGO Insiders program, you can significantly reduce the cost of your LEGO hobby. Planning ahead allows for enjoyable building without excessive financial strain.