Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside Apple and Google's dominance.
Alternative app stores have gained significant traction, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now collaborating with EA to broaden the reach of EA's mobile game library.
Until recently, the iOS App Store and Google Play were the primary avenues for mobile game publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. These platforms often offer substantial incentives to attract users.
The Epic Games Store, with its free game program, exemplifies the potential benefits for players. While Flexion's partners may not offer the same scale of giveaways, they are likely to demonstrate greater flexibility in policies compared to Apple and Google.
The long-term implications are substantial. EA's participation signals a significant trend. Their adoption of alternative app stores suggests a positive outlook for smaller developers and publishers.
While the specific EA games slated for these alternative app stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.
