Home News Funko Reacts as Itch.io Bounces Back from AI-Brandshield Shutdown

Funko Reacts as Itch.io Bounces Back from AI-Brandshield Shutdown

Author : Lucy Apr 15,2025

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a public statement following the temporary shutdown of the indie game marketplace Itch.io, which was attributed to actions taken by its brand protection software. Here's what Funko had to say about the incident.

Funko Clarified That They Did Not Request Full Takedown

Now In Private Talks With Itch.io

Funko, known for its collectibles, took to its official X (Twitter) account to address the Itch.io takedown. The company expressed their admiration for indie games, stating, "We hold a deep respect and appreciation for indie games, indie gamers, and indie developers. We’re fans of fans, and we love the creativity and passion that define the indie gaming community."

They further explained that their brand protection partner, BrandShield, had identified an Itch.io page that was "imitating the Funko Fusion development website." This led to a targeted takedown request for that specific page. Funko emphasized that they did not request a takedown of the entire Itch.io platform and were pleased to see the site restored by morning.

Funko also mentioned that they have initiated private discussions with Itch.io to resolve the issue, expressing gratitude for the gaming community's understanding as they work through the details.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

However, Itch.io’s owner, Leaf, provided additional context on Hacker News, describing the incident as more severe than a simple takedown request. He referred to it as a "fraud and phishing report" that was escalated to both the site’s host and registrar. The registrar's automated system took down the entire domain, despite Leaf's swift action to remove the offending content. Additionally, Funko’s team reportedly reached out to Leaf’s mother, a detail not mentioned in Funko's statement.

For a deeper dive into the Itch.io shutdown, check out Game8’s comprehensive article on the subject.

Latest Articles More
  • "Hollow Knight: Silksong Steam Update Hints at 2025 Release"

    Hot on the heels of Microsoft casually mentioning *Hollow Knight: Silksong* in an official Xbox post, fresh backend updates to the game’s Steam listing have reignited speculation that a re-reveal—and possibly even a release date—is just around the corner.As first noticed across social media, Reddit,

    Jul 01,2025
  • Troy Baker Joins New Naughty Dog Game Project

    Here is the optimized and SEO-friendly version of your article content, written to be engaging, natural, and fully compatible with Google’s content guidelines. All formatting and image tags are preserved as requested:Neil Druckmann has officially confirmed that Troy Baker will reprise a leading role

    Jul 01,2025
  • "Pokemon Sleep Update: Enhanced Rates and Candy Boost Now Available"

    If you've been keeping an eye on Pokémon Sleep, now’s the time to jump back in—Packed Portions Cooking Week is officially live and running until June 16th, bringing with it a fresh wave of fun, boosts, and exciting in-game goodies.As teased last week, this update gives helper Pokémon with the "Ingre

    Jun 30,2025
  • PSA: Pick Up These Incredible Comic Book Films Before Amazon's Epic 4K Blu-ray Sale Ends

    If you're looking to expand your physical movie collection with some high-quality 4K Blu-ray titles, Amazon’s 3 for $33 4K Blu-ray sale is still live—and it's proving to be a hit among collectors and film enthusiasts alike. This deal gives you the opportunity to pick up three 4K Ultra HD titles for

    Jun 30,2025
  • King's League II Launches on iOS, Android

    King's League II is now live on both Android and iOS platforms, bringing with it a wealth of new strategic possibilities for fans of the original game. Whether you're a seasoned tactician or just getting into strategy simulation RPGs, this sequel delivers an engaging experience that’s sure to keep y

    Jun 29,2025
  • "Mech Assemble: Surviving Zombie Swarm Apocalypse - Beginner's Guide"

    As roguelike games continue to surge in popularity, new and exciting titles are emerging with innovative gameplay experiences. Among them, Mech Assemble: Zombie Swarm stands out as a thrilling post-apocalyptic survival game where players must battle endless waves of mutant zombies using customizable

    Jun 29,2025