Ubisoft's latest installment in the Assassin's Creed series, Assassin’s Creed Shadows, has achieved a significant milestone by attracting over 3 million players within just seven days of its launch on May 20. This impressive figure marks a substantial increase from the 2 million players reported on the game's second day, surpassing the launch numbers of both Origins and Odyssey.
Ubisoft has shared additional statistics that underscore the game's strong performance. Assassin’s Creed Shadows recorded the second highest day one sales revenue in the franchise's history, only trailing behind Valhalla. It also set a new record for Ubisoft on the PlayStation Store for the biggest day one sales. Moreover, players have already logged over 40 million hours in the game, demonstrating significant engagement.
The success of Assassin’s Creed Shadows is particularly crucial for Ubisoft, given the company's recent challenges. Following delays and the commercial disappointment of Star Wars Outlaws last year, Ubisoft faced a series of setbacks including high-profile flops, layoffs, studio closures, and game cancellations. Amid these difficulties, the Guillemot family, Ubisoft's founders, were reportedly exploring buyout deals with investors like Tencent to safeguard the company's intellectual property.
The gaming community is keenly observing Assassin’s Creed Shadows’ performance as a barometer of Ubisoft's health. On Steam, Shadows achieved a peak concurrent player count of 64,825 over the weekend, making it the most-played Assassin's Creed game on the platform. This is notable as it was the first game in the series to launch on Steam since Odyssey in 2018. Comparatively, BioWare's Dragon Age: The Veilguard reached a peak of 89,418 players on Steam.
While the player numbers and engagement are promising, the true measure of Assassin’s Creed Shadows' success will be its revenue. Without specific sales or revenue figures, it's challenging to determine if the game is meeting Ubisoft's expectations. The financial impact of Shadows will be clearer with Ubisoft's upcoming financial report.
For those diving into the world of feudal Japan with Assassin’s Creed Shadows, our comprehensive guide offers a walkthrough, an interactive map, and insights into things the game doesn’t tell you, ensuring you get the most out of your adventure.
The Complete Assassin's Creed Timeline
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