- DnF Mobile has been a big hit, but it may be even bigger
- The game has contributed more than 12% to Tencent's overall mobile revenue
- And that makes their move to take on app stores even more gutsy
You may recall our discussion last week about the buzz surrounding Dungeon & Fighter (DnF) Mobile in the Chinese market, and Tencent's subsequent clash with app stores. We delved into what this might mean for the gaming giant's relationship with home market app stores.
Now, with the revelation of just how significant DnF Mobile's impact is, Tencent's bold move against app stores seems even more daring. According to the South China Morning Post, in its debut month alone, DnF Mobile accounted for over 12% of Tencent's total mobile gaming revenue.
Keep in mind, Tencent is the world's leading gaming company in terms of revenue. This substantial financial contribution, achieved in just the first month, is no small feat. It's no surprise, given DnF's status as a colossal franchise, that the game would see such a strong start during its lucrative initial period.
The Big Picture
What really stands out is Tencent's decision to use this financially successful game as a battleground against app stores. This is undoubtedly a bold strategy, but it also carries significant risk. By pulling their game from app stores and encouraging direct downloads from their own platform, they're betting a considerable amount of money.
Will this strategy pay off? Only time will tell.
In the meantime, if you're eager to explore what else is trending in mobile gaming, start with our curated list of the best mobile games of 2024 so far! Don't miss out on the excitement surrounding the most anticipated upcoming releases as well.
