A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.
The reach score, a proprietary metric, calculates the daily number of individuals engaging with a brand's content across various platforms including apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese residents aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance (50,546 points), representing 80% of its overall score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additional contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic partnerships, such as the Mister Donut collaboration, and the rising popularity of collectible card games further amplified Pokémon's reach.
The Pokémon Company's 2024 financial statement underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The expansive Pokémon franchise encompasses video games, animation, films, card games, and other media. Managed collaboratively by Nintendo, Game Freak, and Creatures, under the umbrella of The Pokémon Company (established 1998), the brand's success reflects effective cross-media coordination.
