EA's VP Vince Zampella provided an update on the status of the Need for Speed franchise. With NFS Unbound released over two years ago and no subsequent announcements, Zampella clarified that Criterion Games is fully committed to the development of the next Battlefield title.
EA's current top priority is the new Battlefield game, a project involving four studios and incorporating significant player feedback to avoid repeating the missteps of Battlefield 2042. This player-centric approach also informs future NFS Unbound content.
It's highly probable that EA will refocus on Need for Speed after the launch and initial post-release support of the new Battlefield game. This delay might prove beneficial; recent NFS entries have underwhelmed fans. A strategic reboot, prioritizing player feedback and allowing time for past disappointments to fade, could revitalize the franchise.
In short, anticipate no imminent Need for Speed announcements.