Krafton's latest venture, inZOI, has shattered sales records by selling an astonishing 1 million copies within just one week of its Early Access launch on Steam. This marks the fastest sales milestone ever achieved by a game published by the South Korean giant. Released on March 28, inZOI quickly grabbed headlines due to a controversial feature where players could harm children in-game, which Krafton swiftly addressed as an "unintended bug" and promptly patched.
Despite this early controversy, inZOI has received a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. The game also rocketed to the top of Steam’s Global Top Sellers List just 40 minutes after its release, showcasing its immediate popularity among gamers.
The in-game user-generated content (UGC) sharing platform, Canvas, has also seen remarkable engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This level of interaction underscores the community's enthusiasm and creativity within inZOI.
IGN's Early Access review of inZOI rated it a 6/10, describing it as a "visually striking life simulator with plenty of ambition, but not enough depth as of its Early Access launch." This indicates room for growth and improvement as the game evolves.
Krafton credits its pre-launch promotional efforts and ongoing communication with the community for building trust and momentum leading up to the release. The inZOI global showcase and demo build were particularly effective in generating high interest. CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience and emphasized the company's commitment to continuous player engagement and development of inZOI as a long-term franchise IP.
inZOI's Best and Most Cursed Creations
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Looking ahead, Krafton plans to introduce new content through future updates, including mod support and new cities. Importantly, all updates and DLC will be provided for free until the game's full release. In response to player feedback, Krafton has committed to applying quick fixes for reported issues through hotfixes during April. The company acknowledges the scale of inZOI’s global community as a "next-level experience" and admits to navigating through "trial and error" in finding the best ways to communicate with players.
