Rockstar Games is exploring a new frontier: transforming Grand Theft Auto 6 into a creator platform to rival Roblox and Fortnite. This ambitious plan, reported by Digiday, citing anonymous industry sources, involves integrating third-party intellectual properties and allowing modifications to in-game environments and assets. This would provide a revenue stream for content creators.
The strategy stems from the immense popularity of GTA's role-playing servers and the anticipation surrounding GTA 6. Rockstar, known for its high-quality releases, anticipates a large and engaged player base who will seek continued engagement beyond the main storyline, driving interest in online modes.
The core idea is collaboration, not competition. Rockstar recognizes that community creativity surpasses any single developer's output. By providing a platform for creators to build and monetize their content, Rockstar aims to foster long-term player engagement – a mutually beneficial arrangement.
While GTA 6's Fall 2025 release date remains, further announcements regarding this creator platform are highly anticipated.